For the first time since the dawn of the Internet, we are about to leave the 2D paradigm behind and enter the immersive Web 3.0. As with many hypes, the arrival of the Metaverse is accompanied by a lot of excitement. It almost seems as if current reality is about to be replaced by something radically new and all-encompassing. How can organizations and digital creative agencies successfully take the first steps in the Metaverse from this new perspective and with both feet on the ground?

In third-generation websites (Web3), the interaction between user and interface changes drastically. Static user experiences, the famous 'walls' of pictures with conversations, are making way for more natural-feeling (voice) user interfaces that respond in real-time to user interactions.

Candid and agencies M2Media, STROOM, De Media Maatschap, daily dialogues, Havana Harbor and Online Company have achieved top rankings in the Emerce100. It is the annual ranking of the best e-business companies in the Netherlands.

Digital platforms show many similarities with architectural buildings. Digital ecosystems are closely related to urban planning. By drawing a parallel between UX design and architecture, it appears that style, conviction, and personal signature are underexposed in a digital world in which the concept of the 'user' prevails and results in digital homogeneity. Digital designers can learn a lot from the so-called 'starchitects', architects who have been given star status by the distinct style of their buildings.