Digital and physical inspiration for a festive Christmas dinner at home

Following the success of the first #LEKKERTHUIS campaign earlier thisyear, in which various Unilever brands inspired consumers with delicious and Easy-to-make meals, an even bigger Christmas version of the campaign was launched this week.

Via the online channels of Calvé, Unox, Knorr, De Vegetarische Slager,and Hertog, consumers were inspired with 20 delicious Christmas recipes. These recipes were then bundled into a digital cookbook exclusively for newsletter subscribers, which they can download free of charge.


The“#lekkerthuis tijdens kerst” campaign was also visible in stores with displays carrying handy recipe cards that customers could take away and use at home. The cards had QR codes so that consumers could instantly find more recipes on the omni-brand online platform.

The campaign ran until 26 December and was developed together with Scrambled and Greenhouse Group.

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