Following up on the success of 2020. we used the online channels of Calvé, Unox, Knorr, De Vegetarische Slager and Hertog to inspire consumers to celebrate the holidays at home with 20 delicious Christmas recipes. Bundled in a free digital cookbook, these recipes were made available exclusively for newsletter subscribers. The “#lekkerthuis tijdens kerst” campaign was also visible in-store with displays carrying handy recipe cards with QR codes to instantly find more recipes on the omni-brand online platform.
Unilever sought to inspire and convince people in a positive, fun and authentic way and enable them to put a delicious Christmas menu on the family table, leading to an uptick in sales.
Unilever contributed to a hassle-free preparation for Christmas with easy to prepare recipes allowing everyone to put something amazing on the family dinner table. Our digital first campaign seamlessly fitted into the 'Own the Seasons cross-brand Unilever campaigns, capitalizing on the characteristics of different seasons, running both on- and offline.